The deal signals an important move for one the most successful brands in world sport.
Manchester United Welcome Crypto Partnership
In a striking new partnership Manchester United, one of the premier sporting brands in world football, has adopted Tezos as its training kit sponsor.
Manchester United’s communications department confirmed the deal on February 10 via the official club website. The multi-year landmark deal will see Tezos feature on both men’s and women’s training kits, helping boost exposure for the crypto organization.
“Tezos-branded training kit will be worn by the first team squad for the first time prior to this weekend’s match against Southampton, introducing Manchester United fans to the partnership and Web3 technology through the Tezos blockchain,” the communications department explains in the announcement, before highlighting the credentials of their new partner. “Tezos is at the forefront of the global blockchain revolution which allows for fast, secure and efficient digital interactions without the need for intermediaries.”
The move will see huge exposure for Tezos, with Manchester United regularly dominating rankings of value and brand in the world of sport. WIth stars like Cristiano Ronaldo now donning the training kit and the Tezos brand, more interest will be generated regarding Tezo and the wider cryptosphere.
“Throughout its history, Manchester United has constantly evolved, with the support of its huge and diverse global community of fans and partners. Tezos will enable Manchester United to use blockchain and Web3 to transform fan, player, team, and partner engagement,” Head of Adoption and Business Development at Tezos, Edward Adlard said.
There is recognition here of the impressive fact that Tezos has what it takes to attract some of the biggest brands in the world. The team will be looking to utilize and leverage this by ensuring many deals of this nature.
“The decision by the world’s greatest football club to select Tezos as its blockchain of choice is further validation that thoughtful design paired with strong security, low gas fees, and community-led innovation are the essential factors driving the next wave of adoption in the new digital revolution,” Adlard added.
What is Tezos?
Tezos describes itself as an open-source platform that addresses key barriers facing blockchain adoption for assets and applications backed by a global community of validators, researchers, and builders. By design, Tezos embraces long-term upgradability, open participation, collaboration, and smart contract safety.
Where to find Tezos:
Source : bsc.news
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