Adidas ventures into the metaverse and calls it a world of limitless possibilities.
Adidas Suits Up for the Metaverse
Adidas is entering the metaverse with a four-way collaboration whilst teasing its fans by featuring a Bored Ape wearing an Adidas sweater. The new partnership features the Non-Fungible Token (NFT) brand Bored Ape Yacht Club (BAYC), NFT comic series Punks Comic and cryptocurrency investor Gmoney. https://cdn.embedly.com/widgets/media.html?type=text%2Fhtml&key=c4e54deccf4d4ec997a64902e9a30300&schema=twitter&url=https%3A//twitter.com/adidasoriginals/status/1466443459951271939&image=https%3A//abs.twimg.com/errors/logo46x38.png
Meta (previously known as Facebook) replied on Adidas’s tweet by saying, ‘We can’t wait to see Adidas in the metaverse’
Adidas purchased Bored Ape Yacht Club #8,774 on September 17 for 46 ether.
New Crypto Strategy
Big brand manufacturers such as Nike and Adidas are carving a new niche for themselves in the metaverse. The competition is heatingup in the metaverse. Nike, a competing sporting apparel manufacturer revealed ‘Nikeland’ in the Roblox Metaverse on November 18.
On November 24, Adidas announced that it has partnered with Coinbase and is expected to launch ‘Adi-verse’ in partnership with The Sandbox. A day earlier, The Sandbox in a teaser clip featured the Adidas logo in their metaverse. https://cdn.embedly.com/widgets/media.html?type=text%2Fhtml&key=96f1f04c5f4143bcb0f2e68c87d65feb&schema=twitter&url=https%3A//twitter.com/thesandboxgame/status/1462871109821419523&image=https%3A//abs.twimg.com/errors/logo46x38.png
Traditional brands are getting creative as they venture into the metaverse as the hype builds up.
The Ultimate Online Store
Institutions are starting to realise that metaverse promises a lot of opportunities. Brands may find the metaverse as the ultimate online store, where NFTs can be sold to avatars and can be resold by its buyers.
The space is still developing but it is likely that once the metaverse theme really takes off, reality could be bigger than the hype.
Financial institutions, gaming, entertainment and countless other industries can have a presence in the metaverse that is streamlined with their existing business strategies.
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