ViacomCBS Joins NFT Craze – When Will Your Favorite Show Be An NFT?

Get set for some of your favorite characters to surface as NFTs in Spring 2022.

Landmark Deal

ViacomCBS will embark on a strategic partnership with RECUR to build a chain agnostic non-fungible token (NFT) platform.  Behind the likenesses of famous characters like Spongebob, South Park, the ViacomCBS deal looks to have a huge scope and hopes to onboard more crypto customers.

RECUR is keen to build a peer-to-peer engagement experience to match the power of the digital products and collectibles from ViacomCBS. The details in the Press Release from October 13 said the launch will come in Spring 2022. The deal is one of the first and most important NFT moves to date.

“ViacomCBS is one of the first major media and entertainment companies to enter the metaverse in a significant way. We are so excited to welcome them into the ecosystem with this partnership. Our chain agnostic approach will provide fans the widest range of utility as well as unprecedented access to their favorite shows and franchises,” said Co-CEOs of RECUR, Trevor George and Zach Bruch, in the press release.


Behind the intellectual property that maintains the largest television audience share in the United States, the partnership has massive consumer potential. ViacomCBS is home to BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures, and Showtime Networks Inc. 

“Fueled by beloved characters and iconic properties with multi-generational appeal, we are thrilled to accelerate our consumer products presence even further into the growing metaverse,” said Pam Kaufman, President, ViacomCBS Consumer Products. “In teaming up with RECUR to create an NFT platform dedicated to ViacomCBS IP, voracious collectors and first-time NFT buyers alike will find unique opportunities to own a piece of their favorite franchises.”


RECUR is an NFT group looking to break out with the help of famed billionaire Steve Cohen.  Founded by crypto industry expert Zach Bruch and digital licensing industry pioneer Trevor George, RECUR is a technology company that designs and develops on-chain branded experiences that allow fans to buy, collect, and re-sell digital products and collectibles (NFTs). RECUR will be chain agnostic and fundamentally change the NFT market by creating and setting the standard for a decentralized recurring royalty, making the most comprehensive distribution and reach for NFTs minted on their platform.

For more about RECUR:

Website | Twitter | Medium | LinkedIn |

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