The traditional gaming giant has already been taking key steps behind the scene to position itself as an industry leader in the new technology.
Ubisoft Ready To Become P2E Leader
A major name in traditional gaming has thrown its hat into the ring of blockchain gaming. Ubisoft has announced that it has been working with a number of blockchain gaming companies and its CEO Yves Guillemot spoke highly of the future of play-to-earn (P2E) gaming.
Ubisoft, a French-based outfit, opened up about blockchain in a Q2 Earnings Call this past week, where the topic was a main point of discussion. Guillemot and others showed a keen interest for Ubisoft to become a major player in the growing industry.
“As you see, this industry is changing regularly with lots of new revolutions happening. We consider blockchain one of those revolutions. It will imply more play-to-earn that will enable more players to actually earn content, own content, and we think it’s going to grow the industry quite a lot,” Guillemot said during the earnings call.
The news from Ubisoft comes as several other major traditional gaming companies have begun to take a stance on the revolutionary form of gaming. Valve took heat when it excluded all blockchain gaming from Steam, while Epic Games indicated warmth to the idea.
“So we have been working with lots of small companies going on the blockchain, and we’re starting to have a good know-how on how we can impact the industry. We want to be one of the key players there,” the CEO continued.
Ubisoft has so far backed up its talk. The company has been looking into innovations like machine learning, AI crypto, and blockchain through its Strategic Innovation Lab since 2018. It is also a founding member of the Blockchain Gaming Alliance, an organization dedicated to bridging the two industries of crypto and gaming.
“Blockchain will enable more play-to-earn that will enable more players to actually earn content, own content, and we think it’s going to grow the industry quite a lot. We’ve been working with lots of small companies going on blockchain and we’re starting to have a good know-how on how it can impact the industry, and we want to be one of the key players here,” Chief Financial Officer Frederick Duguet added.
Recently, the company became a validator node on two different networks this year: Tezos and Aleph.im networks. The company recently invested in Animoca Brands, a blockchain gaming company with a $2.2 Billion valuation.
Ubisoft is the home to famous game franchises like Assasins Creed, Tom Clancy Series, Far Cry, and more. The company
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