The Strategic Partnership between Animoca Brands and the Binance Smart Chain

An alliance is being revealed under which Animoca Brands is extending the revolutionary tokenization of its game properties by the use of Binance Smart Chain as a preferred blockchain facility in selected blockchain ventures.

Binance Smart Chain has been developed into a blockchain network by Binance and its community. Under this shared structure, Binance Smart Chain offers consulting services on product, lifestyle, and technology blockchain. Animoca Products can have additional virtual assets for Binance Smart Chain. Both businesses also work with new methods and usage cases for the tokenization of virtual properties.

Animoca Brands and Binance SmartChain aim to achieve the practical application of blockchain technologies and tokenization techniques in the wider entertainment industry, for example, but not restricted to gaming or sport. The aim is to enter the cryptographic space with more popular users.

Binance has previously acquired 4,012 LAND NFTs in The Sandbox, an affiliate of Animoca Goods, to include the public with events in the Sandbox’s simulated environment through social gaming. The Sandbox has sold its SAND token for 3 million US dollars on its Binance Launchpad.

“We are extremely pleased to partner with the leading global player and deliver our company in the Binance Smart Chain,” says Yat Siu, President and co-founder of Animoca Brands. “We believe that the foundation of gaming has been evolving greatly and we are extremely happy that we work with colleagues who hold our perspective on the empowerment of players because features such as games are unrealized.”

“Through the strategic partnership we have formed with ANIMOCA brands, we aim to reach more mainstream consumers through incorporating more quality gaming apps into Binance’s smart chain, as does innovate convergence between blockchain applications,” said Ling Zhang, M&A Vice President, at Binance.

What is Binance? 

With the largest number of digital asset trades, Binance is the leading provider of blockchain and crypto monetary technologies. Borne by millions around the world, the Binance app provides a unique portfolio of crypto offerings, including commerce, banking, education, data and research, social goods, business and incubation and more. It is designed to maximize free money for consumers.

What is Binance Smart Chain? 

The Binance Smart Chain is a self-employed intelligent contract with Ethereum Virtual Machine-compliant programming (EVM). In accordance with the Binance Chain, Binance Smart Chain retains previously fast deployment times and low processing costs, thus adding smart contracts to support compliant dApps.

What is Animoca Brands? 

A huge array of products such as REVV and SAND token, games such as The Sandbox, Insane Kings, and Wild Defensive Heroes, and products utilizing common intellectual attributes, such as Formula 1®, Marvel, W, and other products, has been developed and released by Animoca Brands.

The Animoca Brands’ portfolio of acquisitions and partnerships includes Lucid Perception, Dapper Labs (CryptoKits’ creators), WAX, Unity, and Decentraland. It is headquartered in the United States, Argentina, and the Czech Republic and has branches in Hong Kong, South Korea. The subsidiaries are Sandbox, Quidd, Gamee, and nWay.

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