Liquid Marketplace brings fractional ownership to world’s rarest assets using blockchain technology.
Fractional Ownership
Liquid Marketplace is a Toronto-based startup bringing fractional ownership of rare and high-value assets to the everyday consumer. They do so through a marketplace that’s already seen over 85K users onboarded. So when BSC News sat down with CEO and co-founder Ryan Bahadori, it was evident that Liquid Marketplace has tapped into a unique demand.
It all started with answering a simple question: Can someone purchase a fraction of an asset without spending a fortune to acquire the whole thing? Thus, the idea of Liquid Marketplace was born. Bahadori and co-founder Amin Nikdel quickly turned their attention to mapping out what this could look like.
Shortly afterwards, Bahadori was pitching the platform to serial entrepreneur Logan Paul who subsequently joined the team.
“People of all demographics should be able to co-own some of the rarest and most expensive assets, not just 1 rich guy,” says Paul. “Everyone wants an equal opportunity, liquid provides it.”
Blockchain Technology
It’s important to note that the platform itself is not built on any layer-one solution. However the tokens, which act as your proof of ownership and are individual to each asset, are ERC-20. “How else do you record ownership for people across the planet seamlessly and transparently? You use the blockchain.”
Bahadori made it a point to explain that while they are not a crypto project per se, they are using blockchain technology to fill a need. “This use case is exactly where the next level of crypto is going. It’s not gimmicky, we’re not pumping a token, we’re simply utilizing the technology.”
Community Consensus
One of the rarest collectibles on the planet is the 1998 Pokemon Pikachu Illustrator Holo PSA 10. Whereas only Paul had owned the collectible, the item is now available on the marketplace for anyone to purchase a fraction of it. So how does it work exactly?
“Instead of purchasing an asset worth a million dollars yourself, why don’t you along with a hundred other people purchase it together,” notes Bahadori. “If you ever want to sell it, you decide on it collectively through a voting page.”
This is exactly what is currently happening with the PSA 8 Pikachu Illustrator. On August 13th, over 80% of the co-owners voted in favour of auctioning off this asset.
Long Term Horizon
Bahadori and the team have been active in the development of the mobile app version of their platform. Along with a number of new incoming features, the team continues to onboard new users as it looks to further expand its reach. Liquid Marketplace initially raised $2 million in their seed round. This was followed up with a Series A where another $4 million was raised at a valuation of $26 million.
Among its advisory group include some heavy hitters such as toy titan Jeremy Padawer, former CEO and co-founder of Complex media Rich Antoniello, renowned global music artist Steve Aoki and more.
Where to find Liquid Marketplace:
Source : bsc.news
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