Grammy Nominee Swae Lee Appointed as SynCity CEO

In a first for the cryptoverse, the mafia metaverse game chooses American rapper Swae Lee as their CEO.

Rapper CEO in Mafia Metaverse

SynCity has announced that the mafia metaverse game has appointed the American rapper Swae Lee as chief executive officer (CEO) on Dec. 20.

This is the first time that a metaverse game has appointed a rapper or any renowned artist to be at the helm of the project. Lee’s responsibilities will be to oversee the day-to-day operations of the project through entertainment marketing, music, NFTs, eSports, music technology software, and even build celebrated partnerships in the sports industry. Lee is a Grammy award nominee with 2 nominations in the 2020 Grammys.

“In a short time, we have onboarded dozens of key opinion leaders, partners, and innovators with an aggregated user base of over 160 million users across social platforms. We are only at the beginning. Our ambition was always to attract intellectual capital and talent to augment our constant, live feedback with our community via Twitter Spaces, TikTok, and more. We needed real expertise in these fields to help SYN CITY surpass the next level. Swae Lee checks all the right boxes across the board,” mentioned Roy Liu, co-founder of the game in a statement about the appointment.

Source: Binance NFT Ranking

As previously reported by Bsc.News, the game completed an extremely successful initial game offering (IGO) on Dec. 12. In the IGO, the game’s in-game collection ‘Limited Blueprint’ registered over $3.5 million in less than 20 minutes after the launch. Since then, the collection has grown to become the 3rd ranked collection on the Binance NFT marketplace with a volume of nearly $6.4 million and 3,759 units sold. The current floor price for the collection stands at $599.89.

What is SynCity?

SynCity is the first Mafia-themed metaverse game which is built on the Binance Smart Chain (BSC). The game introduces a free PlayToEarn model, which attempts to take away the focus from the metaverse gamers have to pay to play. The platform will incentivize pure gameplay and in-game interaction in order to drive the game’s engagement further.

Find more about SynCity here:

Website | Twitter | Telegram | Discord | 

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