FTX Pay will be integrated with the team as well as facilitate NFT collections for its fans.
FTX Trading Limited (FTX) has announced a (strategic) long-term partnership with the Mercedes-AMG Petronas (M-AP) Formula One (F1) Team. Leading global cryptocurrency exchange’s (CEX) new association with M-AP would span across multiple race seasons.
The Russian Grand Prix would unveil and showcase FTX branding at the scheduled Russian Grand Prix (RGP) on Sunday, September 26th. It is agreed to have the FTX logo getting featured conspicuously on the cars and the race drivers (Lewis Hamilton and Valtteri Bottas). Hamilton and Bottas would be associating with FTX on marketing activities.
Seven-time Constructors’ Champions, M-AP F1 would also get featured on Mercedes cars and fleet of trucks. FTX Pay and the team are getting integrated, as well. NFT collections will be facilitated so also would begin Mercedes F1’s NFT journey.
FTX and M-AP’s partnership shines as the two believe in the same spirit of innovation and excellence. FTX’s stellar reputation as a leading cryptocurrency exchange rightly matches with the reigning champs of M-AP F1. Their legacy of groundbreaking wins and committed fanbase would augment marketing activities’ (including CSR initiatives) intangible brand-power returns. In their pursuit of world-class performance, M-AP F1 finds the spirit and creative rigor of FTX fitting in their unstoppable pursuit of performance.
About FTX Exchange
Built by traders, for traders, FTX.com is a cryptocurrency exchange with powerful intuitiveness. FTX’s offerings are innovative, such as derivatives (first of its kind), options, volatility products and leveraged tokens.
About Mercedes-AMG Petronas F1
A FIA Formula One™ World Championship winner, develops and manufactures hybrid cars and Hybrid Power units. M-AP’s units are driven by none other than the 7-time World Champion Lewis Hamilton and race-winner Valtteri Bottas.
Source : bsctimes