Partners With Lebron James Foundation for Crypto Education

Amongst its many sports partnerships, manages to rope in the ‘King’ and his foundation for a noble cause as well.

Another Sports Partnership for

LeBron ‘King’ James got into the crypto-verse along with the LeBron James Family Foundation (LJFF) in collaboration with

The exchange announced on January 28 that the multi-year partnership would support education and workforce development opportunities focused on Web3. The I Promise program will give students and families access to the tools and educational resources needed to participate and succeed in building Web3. The partnership will serve as a push to the I Promise community to find employment and opportunities in areas in Web3 that never existed before.

“Blockchain technology is revolutionizing our economy, sports and entertainment, the art world, and how we engage with one another,” James mentioned in the official statement from the exchange. “I want to ensure that communities like the one I come from are not left behind. and I are aligned on the need to educate and support my community with the information and tools they need for inclusion.”

Source has been pioneering sports partnerships in the crypto-verse, where they signed numerous jersey and advertising deals in 2021 across several major sports leagues. The company notably capped 2021 by obtaining the naming rights to James’ home court for the Los Angeles Lakers, changing the infamous Staples Center to the Arena. The individual move with Lebron James and adds another layer to the sports connections for the company.

“LeBron James and his foundation have been pioneers in truly transforming the lives of those in his community through education, and our partnership is based on a true alignment of values,”  stated Kris Marszalek, Co-Founder and CEO of in the statement. “We couldn’t be more proud to join LJFF in providing opportunities to increase educational and workforce development while delivering the tools and access that will empower the next generation to build a better and more inclusive future.”

What is is one of the top 10 exchanges in the world, according to data from CoinMarketCap. Since its inception in 2016, the exchange’s reach has grown to provide cryptocurrency services to over 10 million customers. The team behind the exchange is on a mission to accelerate the world’s transition into cryptocurrencies.

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