Binance US CEO Addresses Community for First Time Since Appointment

The new CEO hope to move on from the past and ensure that consumers take center stage in foreseeing developments at Binance.US.

Shroder Puts Customers First

It has been nearly a month since Binance appointed Brian Shroder CEO, and nearly two since he joined initially as President. During these months, we’ve seen very little of Shroder and Binance.US–the account tweets once every few days, and in crypto Twitter, that feels like years.

The silence has been broken, and Shroder officially addressed the Binance.US community for the first time in a blog post on November 9th. Shroder shied away from the spotlight in his message, and instead, wants to shift all the focus onto YOU, the customer. The blog post showed a commitment to fix the shortcomings of the past and foster a prosperous future.

“Going forward, our organization will be even more customer-centric, and we have already begun to take clear and meaningful steps in that direction,” writes Shroder. “We have a lot of work to do to live up to the high degree of customer service that I want Binance.US to be known for, but the team and I are willing to put in the work to earn your trust.”


With so much executive turnover at Binance.US, and with November quickly turning into December, it’s hard not to see this year as a wash for Binance.US. The mother exchange is definitely carrying the weight with low fees, still attracting myriad users to Binance Smart Chain. 

“We have the best technology and lowest fees in the industry, and because of that, we have a lot of loyal and passionate users,” noted Shroder.

Binance.US is in a unique position heading into 2022. With the mid to long-term goal of an IPO, Shroder wants the customers to be the guiding light for Binance.US. Changpeng Zhao, CEO of parent franchise affiliate, recently echoed similar words suggesting that Binance will “follow the users.”

Shroder teased users with some coming announcements in his final words:

“We will continue to keep you all updated on our progress, and I expect to make a few exciting announcements in the coming days, weeks, and months.”

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