Binance, one of the world’s largest cryptocurrency exchanges, has recently announced the opening of a new blockchain hub in Georgia. The Web3 outpost aims to attract top talent to the blockchain sector, facilitate educational initiatives related to digital finance, and further the development of Georgia’s growing crypto industry. Binance’s Georgia team currently has 25 people, with plans to add dozens more jobs by the end of 2023. The hub’s launch also signals Binance’s commitment to ramping up its efforts in blockchain education and the acceleration of crypto adoption in the region.
Binance’s Growing Presence in Georgia
Binance has established a strong presence in Georgia through a series of strategic partnerships and community initiatives. Collaborations with cryptocurrency payment gateway CityPay, the Georgian Innovation and Technology Agency (GITA), and the Binance Charity initiative focused on women’s Web3 education have been announced earlier this year. Binance also organized a BNB Chain hackathon to encourage developers to put their Web3 skills to the test and network with fellow builders. In January 2023, Binance signed a memorandum of cooperation with the Georgian Business and Technology University (BTU). By March, four more top educational institutions joined the initiative: Alte University, Kutaisi International University, Georgian American University (GAU), and Caucasus University. Under these agreements, Binance and Binance Academy will provide educational materials and organizational support to help partner institutions elevate their blockchain education programs.
Georgia’s Importance in Binance’s Global Strategy
According to Vladimir Smerkis, Binance’s regional director, “For Binance, Georgia is an important point on our map. We see a huge potential and interest, both from the crypto community and businesses, in the development of digital assets in the country.” In November 2022, Binance CEO Changpeng Zhao (CZ) visited Georgia and met with Prime Minister Irakli Garibashvili and the local business and crypto communities, highlighting Georgia’s status as a hub for advanced financial technologies. Giorgi Chagelishvili, Binance’s Georgia general manager, added: “The opening of the hub in Georgia is a logical continuation of the dialogue that we started with the government last year. Thanks to the hub, we will strengthen the development of the recruiting program in the country, as well as make an even greater focus on the regional presence of Binance.”
Binance’s Efforts in Blockchain Education and Adoption
Binance’s partnerships and community initiatives in Georgia reflect its commitment to blockchain education and adoption. Collaborations with local public and private sector organizations include:
- Collaborations with cryptocurrency payment gateway CityPay and the Georgian Innovation and Technology Agency (GITA)
- Launching a Binance Charity initiative focused on women’s Web3 education
- Organizing a BNB Chain hackathon to encourage developers to put their Web3 skills to the test and network with fellow builders
- Signing a memorandum of cooperation with the Georgian Business and Technology University (BTU) and four more top educational institutions, under which Binance and Binance Academy will provide educational materials and organizational support to help partner institutions elevate their blockchain education programs
Binance’s blockchain hub in Georgia serves as a platform for educational initiatives related to digital finance and will further the acceleration of crypto adoption in the region.
Binance’s Global Strategy and Commitment to the Crypto Ecosystem
Binance’s launch of a blockchain hub in Georgia demonstrates its commitment to fostering the development of digital assets and promoting blockchain education and adoption.
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