The agreement covers the individual event in France as Socios looks to continue global expansion.
Socios at the Ballon d’Or
Socios.com has reached an agreement with several French advertising and news agencies to be the Official Partner of the 2021 Ballon d’Or Awards in Paris on Nov. 29th. The awards exposure will be a great opportunity for the Socios brand to mingle with the top names of world football.
The latest move by Socios.com shows its first entry into supporting individual awards, and the Ballon d’Or is undoubtedly the most prestigious individual trophy in all of world football. The agreed partnership will include branding exposure on the Red Carpet at the Parisian Théâtre du Châtelet, plus a photo booth with the trophy for attendees to have a chance to win various fan tokens.
“We are delighted to be partnering with the Ballon d’Or, the most prestigious individual awards ceremony in football, and to be part of a ceremony that has become one of the most anticipated events in the sports calendar,” said founder and CEO of Socios.com Alexandre Dreyfus in a press release on Nov. 26th.
The deal is only for the awards ceremony and indicates any continued exposure between the parties. Nevertheless, Socios.com maintains powerful relationships in the French capital, especially with the Paris Saint Germain team.
“Socios.com was created to bring fans closer than ever to their heroes, and the Ballon d’Or is the event that gathers football’s biggest stars, so it’s a perfect combination,” Dreyfus added.
In the press release, the Socios team confirmed that 2022 is set to be a significant year for the protocol in terms of personnel expansion. New headquarters have already opened in Madrid, Istanbul, São Paulo, and Buenos Aires, with offices set to launch in the United States come 2022.
About Socios
Socios.com is the official crypto wallet and trading platform for some of the biggest sports teams in the world. The site is an innovative fan engagement platform created by the Chiliz blockchain. The Socios platform provides the owners of the fan tokens with access to voting rights in polls, VIP rewards, exclusive club, sponsor promotions, AR-enabled features, chat forums, games, and competitions. More than 100 major sporting organizations worldwide have already partnered with Socios.com. The partnerships include football teams like FC Barcelona, Paris Saint-Germain, Juventus, AC Milan, Atlético Madrid, Manchester City, Inter Milan, Arsenal, and the national teams of Argentina, Portugal, and Italy, as well as several NBA, NFL, NHL, and MLS franchises and several leading teams from F1, esports, and cricket.
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